of American men are men of color — yet less than 5% of premium grooming brands target them
2×
Black men spend 2x more per grooming product than average — with almost no premium options made for them
0
Premium monthly subscriptions existed before CEMENTED that were built specifically for our skin
YOUR RITUAL
CEMENTED
BUILT FOR YOUR SKIN
MELANIN-RICH FORMULAS
NO COMPROMISES
MONTHLY DELIVERY
YOUR RITUAL
CEMENTED
BUILT FOR YOUR SKIN
MELANIN-RICH FORMULAS
NO COMPROMISES
MONTHLY DELIVERY
The Problem
THE INDUSTRY FORGOT ABOUT US.
Walk into any grooming aisle. Open any subscription box. The products are formulated for one skin type — and it's not ours. Sulfates that strip melanin-rich skin. Formulas that leave white residue. Products that weren't made with us in mind.
CEMENTED was built to fix that. Every product in your box is specifically formulated for darker skin tones — addressing hyperpigmentation, uneven texture, beard care for coarse hair, and sun protection that actually works on us.
$3.5B
Men's grooming market
<5%
Targeting us
Day 1
We fix that
The Gap We Fill
BUILT DIFFERENT. BY DESIGN.
Every formula in the CEMENTED box starts with one question: does this work on melanin-rich skin? We test for hyperpigmentation response, UV protection efficacy for darker tones, beard care for textured hair, and zero white-cast moisturizers.
If it doesn't pass, it doesn't ship.
No Sulfates
Strips melanin-rich skin of natural oils
No Cast
Zero white residue on darker skin tones
Why CEMENTED
THREE REASONS. ONE STANDARD.
Every other grooming brand is built for someone else. Here's exactly why CEMENTED is different — and why it matters for your skin.
01
BUILT FOR YOUR SKIN.
40% of American men are men of color. Less than 5% of premium grooming brands were built for them. Every formula in your CEMENTED box starts with one question: does this actually work on melanin-rich skin?
Tested on Fitzpatrick IV–VI skin tones
Zero white cast — guaranteed
Formulated for coarse, textured hair
Addresses hyperpigmentation from day one
02
SCIENCE BACKED.
No trendy ingredients without proof. No filler. Every active in every formula is there for a reason — at the right concentration, in the right delivery system, at the right pH.
Niacinamide 5% — clinically dosed
Ceramide NP/AP/EOP complex
BHA 0.5–2% for pore-clearing
pH 4.5–6.0 — barrier-preserving
03
ZERO COMPROMISES.
No shortcuts in the lab. No generic private-label formulas pulled off a shelf. We work directly with OEM labs to spec every product from scratch. If it doesn't pass, it doesn't ship.
No sulfates — SLS or SLES, ever
No Octocrylene in any formula
Fragrance-free by default
Non-comedogenic across the full box
40%
of American men are men of color — with almost no premium grooming built for them
7
products, every one individually specced across 4 OEM labs — zero generic shelf formulas
0
premium subscriptions built specifically for melanin-rich skin existed before CEMENTED